I have a friend who I was constantly seeing in the media. Whether it was a TV segment, a Youtube video, a podcast or a magazine every time his niche came up he seemed to be the one expert being quoted or featured. One day over drinks I asked him what his secret was. How was he getting this amazing press? You know what he said? HARO.
So now probably half of you are thinking, “Oh, Ok I already know about HARO” (and are heading over to close this page… but wait! I found something new you might not know about yet so just hang tight!) and the other half are like, “What the heck is HARO.”
So to catch everyone up HARO is an online platform that connects journalists looking for information with experts who can provide relevant answers.
HARO is how I got featured in Parents magazine, Women’s First Magazine and ultimately ended up on Good Morning America! And those are just a few, so yup, it’s powerful!
However, like every business there are some competitors who are now crashing the party. Today I’m going to share some of them with you.
Before I do that though, let me share why you want to be proactive when it comes to your own PR. Here’s 5 great benefits of getting media coverage!
1. Boosted Visibility: Press and PR provide a platform for you to showcase your expertise and accomplishments to a wider audience. By being featured in reputable publications or media outlets, you instantly gain credibility and exposure that can lead to more clients and opportunities.
2. Credibility and Trust: When your business gets mentioned in the media, it builds trust and credibility among potential clients. Media coverage implies that experts recognize your skills, helping you stand out in a crowded market and fostering a sense of trustworthiness.
3. Enhanced Brand Authority: Being featured in articles, interviews, or podcasts positions you as an authority in your field. This authority not only attracts clients but also opens doors for speaking engagements, collaborations, and partnerships with other industry leaders.
4. Expansive Reach: PR allows you to reach audiences far beyond your immediate network. Exposure through media outlets, blogs, and social media can introduce your coaching services to individuals who might not have otherwise discovered you, expanding your client base.
5.Cost-Effective Marketing: Compared to traditional advertising, press and PR offer a cost-effective way to market your coaching business. Free PR opportunities can save you money while delivering impactful results, making it an excellent investment of your time and effort.
Now in full transparency I have only used HARO and Source Bottle personally and have just learned about these other platforms. So as with anything, make sure you do your due diligence. I hope these resources serve you and if you get featured let me know!! I’d love to feature you here on Hey Girl You Can!
This is the one I use the most. Once you subscribe you will get 3 emails a day (!) with a list broken up by categories (ex: business, medical, lifestyle, travel etc). Just respond to the ones that are relevant to you!
I have gotten some great press from this, including a full feature in E Bubble Magazine, however the majority of its focus is out of Australia.
This is the recently renamed Terkle. You basically answer questions! You can answer up to 5 a month but after that there is a monthly fee.
I just signed up for Qwoted. They have an easy platform and great customer service. They will also send you emails once you sign up with best practice and tips to get featured. If you sign up with a non-business email (ex: yahoo or hotmail) they will contact you first before approving you to make sure you are legit. You will need to send over links to your website, LinkedIn etc. to verify you.