I have a friend who I was constantly seeing in the media. Whether it was a TV segment, a Youtube video, a podcast or a magazine every time his niche came up he seemed to be the one expert being quoted or featured. One day over drinks I asked him what his secret was. How was he getting this amazing press? You know what he said? HARO.
𝑯𝒐𝒘 𝒐𝒇𝒕𝒆𝒏 𝒂𝒓𝒆 𝒘𝒆 𝒘𝒂𝒕𝒄𝒉𝒊𝒏𝒈 𝑶𝑻𝑯𝑬𝑹 𝑷𝑬𝑶𝑷𝑳𝑬 𝒍𝒊𝒗𝒆 𝒕𝒉𝒆𝒊𝒓 𝒃𝒆𝒔𝒕 𝒍𝒊𝒗𝒆𝒔 𝒘𝒉𝒊𝒍𝒆 𝒘𝒆 𝒔𝒕𝒂𝒚 𝒄𝒉𝒂𝒊𝒏𝒆𝒅 𝒕𝒐 𝒐𝒖𝒓 𝒄𝒐𝒎𝒇𝒐𝒓𝒕 𝒛𝒐𝒏𝒆? Thinking, "Maybe tomorrow. I still have plenty of time." What will it take to stop the wishing, dreaming and imagining and start the action, doing and achieving?