By Marsha Lynn Hudson
If you are anything like me, you are trying to grow your business or take it to the next level. Maybe you are just starting your business, and you are trying to figure out how to grow your brand. Wherever you are on your journey, I bet you have so many ideas in your head, and your mind is going in so many directions. You are excited and overwhelmed at the same time.
I Get It!
In this blog, I want to share five practical and easy-to-implement ways that will help you build your brand's visibility and impact which will ultimately lead to more income. The place to build a profitable brand and grow your coaching and consulting business is on LinkedIn.
1. Optimize Your LinkedIn Profile
Your LinkedIn profile is your digital business card, and it's crucial to make a good first impression. Start by using a professional headshot that showcases your confidence and authenticity. You don’t have to pay a lot of money for a headshot. You can use your phone, but make sure you have a nice solid background behind you and good light coming onto your face. Craft a compelling headline that clearly communicates who you are and what you do. Use relevant keywords in your profile's summary and experience sections, making it easier for others to find you.
2. Engage with Relevant Content
Creating meaningful connections on LinkedIn is all about engagement. Regularly share valuable content that resonates with your target audience. This can include industry insights, success stories, thought leadership articles, or even behind-the-scenes glimpses of your entrepreneurial journey. LinkedIn is not just a platform for networking and resumes anymore. You can let your audience get to see the person behind the brand. Be human and be you! Be consistent, authentic, and always strive to add value to the conversation. Let go of the business jargon tone and speak to people right where they are on their journey. Comment on other people's posts and let them know that you see and hear them.
3. Leverage LinkedIn Groups
LinkedIn groups are full of opportunities to connect with professionals who share similar interests or goals. Join groups ( maybe 2-3) that are relevant to your niche or industry and actively participate by sharing valuable insights, answering questions, and networking with other members. Don’t overwhelm yourself by trying to be in too many groups. You want to be an active participant or contributor. Be a valuable resource by providing relevant content, asking thoughtful questions, and offering support to fellow group members. You only need to post to your groups 2 times a week, and by doing this you can build relationships and trust. People buy from and want to work with people they trust.
4. Use the Featured Section to Showcase Your Brand
The featured section of LinkedIn is great for showcasing your other platforms. If you have a YouTube channel, you can link a video to your featured section. If you have a blog or you have written an article, you can link it in the newsletter section. You can include a link to your website, your products, or your services. You can include a link to a lead magnet to help grow your email list. Lastly, you can send people to your other platforms that are trying to grow such as Instagram, Facebook, and your podcast.
5. Create your LinkedIn newsletter to Build Authority and Credibility
You don’t need a premium account to create a newsletter and add articles there. The newsletter section can be found in the dropdown menu where you create posts. The newsletter is great because you can name your newsletter. The name should be something that represents your brand, and you want keywords that will help people to find your newsletter. The good thing about the LinkedIn newsletter is that whenever you post an article, LinkedIn notifies all your connections know, and the newsletter is even searchable outside of the platform. This feature is one you don’t want to ignore. Having a newsletter increases your reach and your audience. You can always put a call to action at the end of your newsletter, and send people to your lead magnet, website, services, and products.
There you have it! Five simple and powerful ways to grow your brand on LinkedIn. Remember, consistency is key, and don't be afraid to show your authentic self. By optimizing your profile, engaging with relevant content, leveraging LinkedIn groups, using the featured section, and creating a newsletter, you pave the way for long-lasting connections and remarkable opportunities. Embrace the power of LinkedIn and get on the “Path to Profits.”
If you want to learn more about my “Path to Profits” 4-Step signature marketing program, visit my site at www.marshalynnhudson.com. While you are there, be sure and unlock our vault of free branding and marketing resources and free training. Remember, you are the secret sauce to your success!