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"Unlocking PR Success: HARO and Beyond - A Guide to Media Coverage and Expert Visibility"

I have a friend who I was constantly seeing in the media. Whether it was a TV segment, a Youtube video, a podcast or a magazine every time his niche came up he seemed to be the one expert being quoted or featured. One day over drinks I asked him what his secret was. How was he getting this amazing press? You know what he said? HARO.

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